I was contacted to come up with a brand, visual identity and logo for School Mental Health International Leadership Exchange (SMHILE). Upon researching and asking questions, I ascertained that they are a team of people from all over the world, so logo that represented a globe came to mind. The “S” for school and for SMHILE was to be represented. The client also expressed need to show the interconnectivity of the groups/teams from all over the world. They expressed wanting bright colours, that showed a balance between calmness and vibrancy. I wanted to also integrate the idea that the logo looks similar to a brain and connects the idea to mental health.